Search Engine Optimization, is a set of practices aimed at improving a website's visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website.
It's about providing valuable and relevant content to users in a way that search engines can easily understand. This helps ensure that your website is shown to people who are genuinely interested in your content or products.
Statistics show that more than 90 percent of the users click on the top 5 organic search results. This means that your website needs to rank higher in search results to drive traffic. This is where search engine optimization plays a very crucial role. It can make or break your brand and business.
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