What is Performance Analytics?

Performance analytics is the practice of measuring, managing and analyzing marketing performance and monitor campaigns to maximize its effectiveness and optimize return on investment (ROI) of the ongoing campaigns. 

Its the analysis of an organization’s performance indicators, such as ROI and other KPIs, what causes them to increase or decrease, and how your organization can improve and maximize performance. By analyzing key performance metrics, decision makers can clearly see where performance is lacking and how to make decisions to improve in certain areas.