Pay Per Impression

Pay Per Impression is an online advertising model where advertisers pay a fee based on the number of times their ad is displayed or viewed, regardless of it is clicked or not.

PPI is especially popular for campaigns focused on brand exposure and awareness, as it guarantees a certain level of visibility to a broad audience. It can be an effective strategy for companies looking to increase their brand recognition and reach a large number of potential customers. Advertisers can use tools and analytics to track the performance of their campaigns and assess the impact on their brand's visibility.